Marketing text is crafted to elicit emotions and create a connection between the brand and its audience. Unlike technical translations, where accuracy is paramount, marketing content relies on storytelling to make the brand relatable and memorable (ECI Marketing Team,...
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Fueling New Opportunities for Emerging Translators Through Crowdsourcing as a Launchpad
The global demand for translation services has been steadily growing, largely due to expanding international business and the need for multilingual communication across platforms. In 2023, the translation services industry was valued at approximately US$39.37 billion,...
From Irony to Understanding: Mastering Sarcasm in Translation for Indonesian Context
Sarcasm is a linguistic tool used for humor, criticism, or irony, and it can be especially tricky when translating between languages, such as from English to Indonesian. Some industries and businesses that often deal with sarcasm in their content include media and...
A Reflection from Experience: High-Quality vs. Mediocre Translation from English to Indonesian
In an increasingly globalized world, effective communication across languages is essential for businesses, governments, and individuals alike. The quality of translation plays a critical role in conveying the intended message accurately and effectively. This case...
The Dawn of AI in Translation
In an era where technology permeates every facet of our lives, the translation industry is witnessing a seismic shift. Artificial Intelligence (AI) has ushered in a new epoch, transforming the way we communicate across languages. What was once a meticulous,...
The Role of Professional Translation in Global Business Expansion
In an era where globalization is no longer a mere concept but a tangible reality, businesses are continuously seeking opportunities to expand their reach across borders. However, with this expansion comes a unique set of challenges, one of the most significant being...
Context and Content in Translation
The process of reworking text from one language to another aims to preserve the initial message and communication. This process involves transmitting written content from a source language (SL) to a target language (TL). The source language refers to the language...
The Blessing Is Revealed: Translation Sector in the Post-Pandemic
The previous COVID-19 pandemic had caused widespread social and economic disruption around the world, including the worst global recession since the Great Depression. Supply chains were disrupted, leading to widespread shortages, including food shortages. Educational...
Hiroshima & Nagasaki Bombing: A Proof How Lethal Misinterpretation Could Be
Translation is the art of converting written words from one language to another. It consists of two types of languages, source and target language(s). Foster (1958) described translation as an act through which the content of a text was transferred from the source...