As the COVID-19 pandemic has been lasting for more than a year, a number of sectors and industries are struggling with the uncertainty of the current situation. The global governments are constantly stepping forward to generate proper safety measures and economic recovery plans to protect the people from the outbreak, in an attempt to return to a new normal.
As the impact, the hybrid working model is currently being a trending policy, which is considered as the alternative of survival during this time. Opportunity amid Crisis: The Survival of Translation Business During Pandemic.
It is no wonder that global businesses were forced to plummet in 2020 due to the extreme changes in essential and critical sectors. Airline companies were in flocks to report big losses during the year. Even more, the giant icon of the United Arab Emirates (UAE), Emirates Airlines was determined to choose layoffs and several flight suspensions, as its strategy to maintain cost efficiency due to the global shutdowns.
In contrast, the outbreak has also presented a window of opportunity for several businesses. During 2020, the global e-commerce industry reported a significant increase in market sales, reaching far more than 50 percent. The phenomenon signifies a dramatic habitual change of consumers that become more reliant on technologies during the lockdowns.
The Growth of Translation Industry During COVID-19
What about the existence of other smaller industries, such as translation? Even though there was a skeptical judgment of how this industry would survive, the shift to the new adaptation era does not hinder its consistent growth. This is in line with the agenda of digitalization, where most of the market activities are facilitated with the prevailing technologies.
For sure, translation companies that have familiarized themselves with the utilization of digital devices will not be shocked by this transformation.
A number of companies also report the increase in demands for specific services, such as voice-over, subtitling, and film dubbing. In particular, The 2020 European Language Industry Survey mentioned that the language service industry was well-prepared to face the storm of the pandemic.
Instead of getting sluggish or stagnant, the industry is predicted to well grow reaching the value worth US$25.3 billion by 2022.
How Come Translation Business Survives and Evolves?
The underlying reason why the translation business is gifted with the opportunity to rise amid the crisis is that the provision of the service is a home office type setup. Its existence leads to sustainability as the fundamental material business issue. Translators work with documents and computers.
This design of working is convenient not only for office-based but also home-based. With such a condition, the only challenging thing that appears for professional translators is the deadline.
In a further analysis, the majority of translation providers’ activities span in all sectors, ranging from economy, socio-culture, academics, legal, and health. This wide range enables the business to reach unlimited parties. This is why during the COVID-19 pandemic, the industry is booming. Medical translation, for instance, is currently as important as vaccines and drugs.
As the disease becomes the major global concern, lots of discussion about safety protocols, case updates, economic challenges, and mitigation arise. Experts, researchers, scientists, doctors, and stakeholders from all over the world establish a communication net to sustain a strong synergy in fighting against this pandemic. Here is the vital role of medical translators to facilitate professional information sharing among these parties and societies.
In brief, only when the global synergy is built and well-communicated to circulate medical data, medical research, and medical analyses among the global community, then we will be capable to respond the global pandemic professionally and accurately with expectable success.
Besides providing business, the translation industry also has a responsibility to get involved in pandemic mitigation efforts. The health crisis has spawned the pandemic-related content with the rapid mass information dissemination among people in society.
Consequently, countless hoaxes and fake news are easily found everywhere, as part of the libelous agenda that may block the government’s efforts in tackling the worsening situation. It has been common that the infection cases are like bubbles. Together with the appearance of new COVID-19 variants, these fake news and hoaxes are fast spreading.
In this case, professional translators, together with media outlets, social media influencers, and healthcare agencies may be appointed to clarify the disinformation and strengthen the government plans.
Throughout the essential sector, such as the biotech industry, translation services have been proven to assist its survival. Even if the industry experienced a downturn in 2020, the share price has signified a positive turnabout and is continuing to grow. Translation of research is recognized to help the industry expand into new companies, raise more capital, cultivate entrepreneurial talents, and establish global networks.
The rapid growth of the translation industry during the time of outbreak is a sign of the significance of language services for all sectors. Not only company-based translation providers, freelance translators can also grab this opportunity to expand.
Adaptation to the era of changes and persistent quality of improvement should be the priorities of consideration to keep evolving. Above it all, self-adjustment with the digital transformation can facilitate the acceleration of the business growth to a wider outreach.
As part of the player in the ecosystem of language services, Linguwiz is a professional translation service provider that emphasizes its performance on efficiency, affordability, and responsibility.
We believe that our existence may also bring the impact of fighting against the current crisis by fulfilling the demands of language services of related sectors and business activities. With numerous types of services, disciplines, and language pairs, we work with our credible and professional translators and interpreters. We prioritize the quality of our works through the efficiency of performance.
For more information related to our services, please go to contact us. Alternatively, we also provide a direct information service through our Project Manager Asti Wijayati on WhatsApp +6282221963264.
We are also open for opportunities to invite professional translators who are interested in evolving together and bring the progress of the industry during these challenging times. Kindly send your cv to asti@linguwiz.com for future offering.
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